CHALLENGE: 

Launch the Rowkin Ascent, flagship earbud product, to drive sales

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TACTIC:

Starting work in August launch in September 2018, Rhian started reaching out to top tier consumer tech reporters to review their flagship product, the Ascent.

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RESULTS:

• The articles reached over 1.5 Million readers.

• Rhian led a resounding successful launch, working closely with reviewers, directly driving sales on Rowkin’s site, Amazon, and Best Buy.

• She garnered over 50 pieces of coverage, in outlets including Forbes, The Next Web, Digital Trends, The Guardian, AndroidGuys, and more. 

• PR strategy directly drove sales, by garnering top tier coverage with high-reaching audiences.